Dec. 13, 2011

Kraft Fight Hunger Facebook page

CHAMPAIGN, Ill. - As the University of Illinois and UCLA football teams prepare for the Kraft Fight Hunger bowl on Dec. 31, the teams' fans can compete in a trivia game on Kraft's Fight Hunger Facebook page to win their school's community foodbank the cash value of 75,000 meals. The "two-minute trivia" contest runs through Dec. 30.

The contest is another segment of Kraft's Huddle to Fight Hunger campaign in which Kraft Foods, its partners and football fans have donated meals to Feeding America throughout the season with a goal of reaching 25 million meals. The cash value of 75,000 meals for the winning school's local food bank will be awarded as an extra donation beyond the 25 million meals.

Each meal Kraft will donate is equal to 14 cents, meaning the donation will be approximately $10,500. Eastern Illinois Foodbank, which serves a 14-county area around Champaign, can multiple that figure by nearly 10 because it is able to purchase $10 of food for every dollar it receives.

Fans can visit the Kraft Fight Hunger Facebook page. When the "like" button is clicked, one meal will be donated to Feeding America to go to food banks across the country. Additional meals can be donated to the Eastern Illinois Foodbank by entering your zip code and playing the trivia game. Each time the game is played, another meal donation is secured for one of the two teams.