Illinois is a place of crossroads; it is a connection point between East and West. Chicago is a transportation hub for rail, truck, boat and air travel. The University of Illinois at Urbana-Champaign is a place of crossroads in itself, with a deep history of agricultural and mechanical research, and a contemporary reputation as a "Public Ivy" that"s consistently ranked among the top universities in the world. The university motto, "Learning and Labor," reflects this duality.
The primary "I" logo serves as a foundation for the Illinois Athletics brand. The mark accurately reflects the spirit of University of Illinois Athletics and positions us confidently for the future. It is the visual expression of the concept of duality referenced in the university motto, as well as a symbol of the fighting spirit of Red Grange.
Red Grange played football during the 1923-25 seasons at Illinois and was selected as an All-American halfback each season. He became a national idol in 1924 when he turned in one of the most sensational single-day performances by an athlete in sports history. His blinding speed and elusive running style earned him the nickname "Galloping Ghost." Perhaps equally as modest as he was fast and elusive, he has best been described as: "A streak of fire, a breath of flame, eluding all who reach and clutch; a gray ghost thrown into the game that rival hands may rarely touch."
The "I" logo is the primary representation of the brand and is used as the main identifying device for athletics. Reinforcement of the primary identity will build equity in Illinois Athletics. In primary or secondary colors, the "I" logo works well across a range of media. With a flexible approach to palettes and logo staging, the "I" logo comes alive with renewed spark and energy.
Victory Badge - Secondary Logo
The powerful symbolism of Memorial Stadium and the great mystique of Red Grange were combined to create an aggressive, contemporary look of speed. The victory badge is inspired by the look and finish of modern superheroes, and adds depth to the visual palette. Upgraded materials and construction, strategic use of color, texture and finish make it possible to modernize a classic icon while respecting a rich heritage.
The primary "I" logo is at the center of the badge, encased by two facing F’s that symbolize the fight that the Fighting Illini encounter when they take the field of play. The Victory Badge is grounded by vertical stripes that reference the columns at Memorial Stadium, paying tribute to the original Fighting Illini who gave their lives for their country. The mark ends in a powerful V shape, which stands for victory. Though the inspiration is grounded in Memorial Stadium, the Victory Badge transcends football and will be used to represent the fight and honor of all Fighting Illini athletes and teams.
