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University of Illinois Athletics

CHAMPAIGN, IL - September 29, 2023 - Illinois Director of Branding and Creative Media Courtney Bay headshot taken during 2023-2024 Team Photo Photoshoot at Ubben Basketball Complex in Champaign, IL. Photo By Kevin Snyder

Courtney Bay

  • Title
    Director of Branding and Creative Media
  • Email
    cbay@illinois.edu
  • Phone
    217-333-3400

Courtney Bay is in her first season with the Fighting Illini as director of creative media, specializing in storytelling, video, photography, social media production and graphic design.

Bay joined the Illini staff after working the last five years at Oklahoma State. She spent her first two seasons as a multimedia producer for the football program before becoming creative director for men’s and women’s basketball. In March 2020 she was elevated to creative director for the OSU athletics department while continuing to work with the Cowboy basketball teams.

A member of the Association for Women in Sports Media, Bay was named to the Front Office Sports Rising 25 Class of 2018 and earned a Heartland Emmy nomination in 2021.

A native of Frisco, Texas, Bay graduated Magna Cum Laude from Oklahoma State University with a bachelor’s degree in sports media in 2016.