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August 26, 2025 - Headshot for Leigh McGuirk, Director of Social Media  - Champaign, IL. Photo by Ashley Ray/Fighting Illini

Leigh McGuirk

Began at Illinois:
October, 2021

Education:
McGuirk earned her bachelor's degree from Marquette in 2017 with a major in public relations and minor in marketing. She went on to obtain a master's from Marquette in 2018 while studying corporate communications.

Responsibilities:
Oversee strategy for all Fighting Illini social media accounts and execution for Illini Athletics, Men's Basketball and Men's Golf. McGuirk works in social media strategy for anything regarding revenue for the department and established the Social Media Brand Camp for student-athletes who are interested in increasing their social media presence and earning above-the-cap NIL. 

Past Experience:
McGuirk served as a Bob Hammel Communications intern and Assistant Director of Social and Digital Media at the Big Ten Conference office from 2018-21.

Last updated June 2023